Meet the refreshed identity for Spill the Brand — a podcast by a brilliant branding coach, Sam Mcginley who needed visuals that match her voice. And talent
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The old look? Functional cold did nothing
The new look? Fully aligned, deeply intentional, and unmistakably HER.⁣
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I took the bones of the original brand working with her existing brand and built on them using my design skills + traditional art roots — bringing in hand-sketched textures and visual storytelling to elevate her presence across every touchpoint.
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Because when you're a branding coach, your own brand needs to walk the talk. No generic templates here — just crafted visuals that feel personal, polished, and powerful.⁣