Art-Led Brand Designer

my coat of arms design

How fantasy, comics, and long days in Wales shape the brands I create My first inspiration came as a child, copying the oil paintings of Rudy Obrero and William George — bold, impossible, never-before-seen visions of heroism and adventure crafted for a toy box. Nothing I’ve seen before or since has matched that sheer imagination, and I’ve always loved unusual, out-there ideas . I was also influenced by films, TV, and cartoons , and later, in school, comic books and a family

When I’m not designing brand identities or illustrating posters, I’m a lifelong geek and collector. I love exploring classic sci-fi, fantasy art, and model making — and sometimes I even review the figures that inspire me. “Anthony Ainley Master figure review — part of my love for sci-fi, collectibles, and inspiration behind my creative work.” This is the Master I grew up with: campy, theatrical, but utterly enjoyable. You could tell Anthony Ainley loved being the Master, and

I’m Ben Flay — a brand designer, traditional artist, illustrator, and all-around creative. I design bold, art-led brand identities, make posters, draw book covers, and bring ideas to life — all with a mix of craft, strategy, and a bit of creative fire. I play guitar, geek out on sci-fi & fantasy, and make miniature models. Every project I take on is infused with craft, imagination, and storytelling. I work with individuals, creative businesses, and corporate clients across th