**Modellers World — Art-led identity design for a specialist modelling brand.**

A visual identity created for a model-making brand built around creativity, craftsmanship and the joy of making.

The project explores how an identity can capture the tactile, imaginative nature of the hobby while remaining clear, distinctive and flexible across digital and physical applications.

From initial sketches and visual exploration through to the refined identity, the work combines traditional artistic thinking with contemporary brand design.