the cackling witch

Color Palette:
Primary Color: A warm autumn orange to evoke the season and align with the witchy theme.
Accent Colors: Dark purples or deep greens could complement the orange and enhance the mystical vibe.
Logo: Wordmark: Hand-drawn typography that captures the essence of witchcraft, incorporating whimsical element
A crystal ball integrated into the logo, representing tarot and medium readings, adding an enchanting touch.

Visual Consistency, the primary color and hand-drawn elements for backgrounds and borders.
Design templates for promotions, readings, and shop updates, allowing for easy customization while maintaining brand cohesion.
Website Graphics: Homepage: Feature a captivating banner that highlights the rebrand evokes the Pendle Witches’ story.
Product Images: Use consistent backgrounds and overlays that align with color palette and branding style.
Pattern Design: Motifs: repeating patterns using elements like crystal balls, tarot cards, and autumn leaves to be used on packaging, website backgrounds, or merchandise.
Hand-Drawn Aesthetic: Maintain the whimsical, hand-drawn feel throughout all designs.


This approach should help you create a cohesive, enchanting identity for your shop that honors the Pendle Witches while inviting customers into a magical experience!